About us

Our History

In a small shop in Rafael Terol street in Alicante, Confitería La Murciana, S.L. has evolved to become a pillar of Alicante's confectionery.

Founded in 1963

From our humble beginnings with a counter and a simple bakery, we have grown thanks to the effort and dedication of our founders, Santos Baños Izquierdo and María Josefa Llofríu Ronda. In 1975, due to growing demand, we moved our workshop to San Vicente del Raspeig, where we have expanded and modernised our facilities with the latest technology and rigorous quality controls. Over the years, we have opened several shops, including premises in Playa de San Juan and the centre of Alicante, making us a point of reference for residents and visitors alike.

Commitment

Our commitment to quality and innovation continues to this day, ensuring that every product we offer lives up to our customers' expectations.

Our timeline

This timeline highlights key milestones in our history.

1963

Foundation of Confitería La Murciana, S.L.

The first shop opens in Rafael Terol street in Alicante with a counter and a simple bakery in the back room.

1963

1975

Relocation of the Obrador

Due to the growing demand, the workshop was moved to San Vicente del Raspeig (Alicante), with larger dimensions and new technologies.

1975

1980

Shop opening in Playa de San Juan

A new point of sale is inaugurated in Avenida de la Costa Blanca, 115 (Edificio Aries), becoming a reference point for residents and tourists.

1980

1984

New Shop in Alicante

A shop is opened in calle Foguerer, nº 29 in Alicante, expanding the company's presence in the city.

1984

1990

Relocation of the Original Store

The shop in Rafael Terol street moves to Avenida de Oscar Esplá (on the corner of Foglietti street) in Alicante.

1990

2004

Modernisation Process

-Modernisation process
The modernisation of all establishments is started in order to offer new services demanded by customers.
-Inauguration of a shop in Plaza de Pío XII.
On 30 December, a new shop is opened in Plaza de Pío XII, replacing the one in Calle Foguerer.

2004

2005

Refurbishment of shop in Avenida de Oscar Esplá

In February, the shop located on Avenida de Oscar Esplá was refurbished to modernise its facilities.

2005

2007

Shop refurbishment in Playa de San Juan

In February, the shop in Playa de San Juan is refurbished to improve the customer experience.

2007

2009

New shop in the centre of Alicante

On 8 October, a shop opens on Avenida Alfonso X El Sabio, 34, in the heart of Alicante.

2009

2009

New shop in the centre of Alicante

On 8 October, a shop opens on Avenida Alfonso X El Sabio, 34, in the heart of Alicante.

2009

2024

We continue to improve

We keep on improving and trying to give a better service and quality to our customers. 

2024

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